In the past I have felt a sort of loss in finding the correct vision correction wear that is at once useful for seeing outdoors in all sorts of weather conditions.  I then found it difficult to find comfortable wear for the hours of walking that would stay in the right place on my nose without twitching and fumbling to adjust them each time I picked up my camera to capture a moment.  It was precisely these moments that make choosing the best vision wear so important.  With contacts I found adjusting the viewfinder of my camera difficult to get a perfectly good view was difficult, so glasses became my go to for going out and about.  Not to mention in difficult weather, contacts could get dirty or I could get irritants on my contacts so therefore finding a solution through Warby Parker is wonderful.

For a landscape photographer finding the right eyeglasses to take the perfect photo is essential.  Although it may seem like it is not the most essential part of the process, for the outdoor photographer more than a sleepless night could follow trying to figure out the most comfortable way to capture the best nature photo.  Well, Warby Parker’s great way of creating a forum for getting glasses and getting information online about them is marvelous solution. They have solved the problem of dissonance in purchasing glasses overall but specifically for photographers by creating ways to overcome the “remote business transaction” of buying glasses online. Through their “Home Try-On Campaign” and use of social media to create a resource through customer exchange they have created a solution that I believe makes the whole situation manageable.

When you are traveling or out and about taking photos, nobody tells you that there are some frames or some glasses that are just right for what you want to do.  By using Warby Parker’s resource, “Home Try-On Campaign” you get to make the right choice and feel great about doing it as well. As a landscape photographer / videographer having the chance to try on five different pairs of frames not only at home but out in the field is a perfect solution to our dilemma in finding the best way to see.  Through this process you can feel the weight of the glasses, check how it feels to look through the viewfinder of your camera / video equipment and then return the frames and lenses that won’t work for you.  Not only this but you can then provide helpful information to others looking to solve similar problems. You get to share in what would be a such a difficult process to explain to someone in an optical shop who hasn’t had the same particular and specific process of seeing with landscape photography on a mountain in another country. By sharing your personal experiences with choosing glasses you truly get to help others find a solution through your specific uses and comfortability.

It’s exciting to recognize Warby Parker for their forward thinking in creating an opportunity for consumers like us who have a very unique and important experience with seeing!  Not only do they provide a no nonsense way of making this process available for anyone but they do so for people such as us who need to know realistically how their product will work out in the real world.  For photographers and videographers the ability to create a community not only just around taking photos but around all of the supporting areas for taking photos is comforting, rewarding, and easy.  It is through their use of social media to reach many that we can create a group that solves a huge issue for those who make a living whether financially or not through seeing.